Great White Water ("Company," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:
- Visit greatwhitewater.com or another website that links to this Privacy Policy;
- Request an estimate, water test, consultation, installation, repair, maintenance, or other service;
- Purchase a water-filtration, water-softening, reverse-osmosis, or related product;
- Communicate with us by telephone, text message, email, website form, social media, or in person;
- Participate in a promotion, referral program, financing application, survey, or customer-review program; or
- Otherwise interact with our business.
By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
The information we collect depends on how you interact with us.
A. Contact and Identification Information
We may collect:
- First and last name;
- Billing address, service address, mailing address, and property location;
- Telephone number;
- Email address;
- Account or customer identification number;
- Signature; and
- Other information you provide when contacting us.
B. Service and Property Information
We may collect information needed to evaluate, sell, install, and service water-treatment equipment, including:
- Property type and ownership status;
- Water source, water-test results, water pressure, plumbing configuration, and water-quality concerns;
- Photographs or videos of plumbing, installation areas, equipment, or completed work;
- Appointment dates, service history, warranties, maintenance records, and customer notes;
- Product preferences and requested services;
- Referral information; and
- Communications regarding estimates, installations, repairs, warranties, and customer support.
C. Payment and Transaction Information
When you make a purchase or payment, we or our payment processors may collect:
- Payment-card number;
- Cardholder name;
- Billing address;
- Expiration date;
- Card security code;
- Bank-account or electronic-payment information;
- Transaction history;
- Invoice information; and
- Financing or payment-plan information.
We generally use third-party payment processors to process payment-card transactions. We do not intend to store full payment-card numbers or card security codes on our own systems after a transaction has been authorized. Payment processors handle payment information under their own privacy policies and security practices.
Do not send payment-card numbers or card security codes through ordinary email, text messages, social-media messages, or website chat unless we specifically provide a secure payment method.
D. Communications
We may collect and retain communications between you and the Company, including:
- Emails and text messages;
- Website-form submissions;
- Customer-service records;
- Voicemails;
- Social-media messages;
- Appointment confirmations; and
- Records of your marketing preferences and consent.
Where permitted by law and after providing any required notice or obtaining any required consent, telephone calls may be monitored or recorded for training, quality-control, documentation, and customer-service purposes.
E. Website and Device Information
When you use our website, we or our service providers may automatically collect:
- Internet Protocol address;
- Browser type;
- Device type and operating system;
- Approximate location derived from an IP address;
- Pages viewed and links clicked;
- Date, time, and duration of website activity;
- Referring website or advertising source;
- Cookie identifiers and similar device identifiers; and
- Information about interactions with advertisements, forms, and website features.
F. Information From Other Sources
We may receive information from:
- Advertising and lead-generation platforms;
- Referral partners;
- Financing providers;
- Payment processors;
- Customer relationship management providers;
- Scheduling and communications platforms;
- Publicly available property records;
- Social-media platforms;
- Review websites;
- Dealers, manufacturers, installers, plumbers, subcontractors, and warranty providers; and
- Other vendors or business partners.
2. How We Use Personal Information
We may use personal information to:
- Respond to inquiries and provide estimates;
- Schedule water tests, consultations, installations, maintenance, and repairs;
- Sell, deliver, install, service, and warranty products;
- Create and manage customer accounts;
- Process payments, deposits, refunds, financing, and invoices;
- Communicate about appointments, service status, warranties, filter replacements, maintenance, and account matters;
- Send requested information about our products and services;
- Send marketing communications where permitted by law;
- Personalize website content and advertising;
- Measure advertising performance and identify how customers find us;
- Operate referral, discount, promotional, and review programs;
- Request feedback, reviews, photographs, or testimonials;
- Improve our products, services, website, advertising, and customer experience;
- Train employees, contractors, and customer-service personnel;
- Prevent fraud, misuse, security incidents, and illegal activity;
- Protect our customers, workers, property, legal rights, and business;
- Maintain business, tax, insurance, warranty, and accounting records;
- Comply with laws, regulations, court orders, subpoenas, and governmental requests;
- Establish, exercise, or defend legal claims; and
- Complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
We may also use information for another purpose disclosed when it is collected or with your consent.
3. Text Messages and Telephone Calls
When you provide a telephone number, you authorize us to contact you regarding your inquiry, estimate, appointment, purchase, installation, warranty, maintenance, account, or customer-service request.
Where you provide legally valid marketing consent, we may also send promotional calls or text messages concerning our products, services, offers, maintenance plans, and related promotions. Communications may be sent using an automatic telephone dialing system, prerecorded or artificial voice, or similar technology where permitted by law.
Consent to receive marketing calls or text messages is not a condition of purchasing any product or service.
Message and data rates may apply. Message frequency varies.
You may opt out of marketing text messages by replying STOP. You may request help by replying HELP or contacting us using the information at the end of this policy. We may send one final message confirming an opt-out request. Transactional or service-related communications may continue when necessary to fulfill your request, service your equipment, administer an account, or complete a transaction.
You may ask us not to make marketing calls by telling our representative or contacting us using the information in Section 18. We will process opt-out requests as required by applicable law.
4. Marketing Emails
We may send promotional emails where permitted by law. Marketing emails will provide a method to unsubscribe.
You can unsubscribe by selecting the unsubscribe link in the email or contacting us. Even after unsubscribing from marketing emails, you may continue receiving non-promotional communications, such as estimates, invoices, appointment reminders, warranty notices, service updates, and responses to your requests.
5. Cookies and Similar Technologies
We and our advertising, analytics, and website providers may use cookies, pixels, tags, session-replay tools, and similar technologies to:
- Operate and secure our website;
- Remember preferences;
- Understand website usage;
- Diagnose technical problems;
- Measure advertising and marketing campaigns;
- Determine which advertisements or websites led you to us;
- Prevent fraud; and
- Display or measure relevant advertising.
These technologies may collect information about your device and online activity over time and across websites or services.
You may be able to control cookies through your browser settings. Blocking cookies may cause portions of our website to function improperly.
Where required by applicable law, we will obtain consent before using nonessential cookies or provide other required privacy controls.
6. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients.
A. Service Providers
We may disclose information to companies that perform services for us, including:
- Website hosting and development providers;
- Customer relationship management providers;
- Scheduling and dispatch platforms;
- Telephone, email, and text-message providers;
- Cloud-storage and data-hosting providers;
- Advertising and analytics providers;
- Payment processors;
- Accountants, insurers, lawyers, and consultants;
- Customer-support and call-center providers; and
- Fraud-prevention and information-security providers.
These providers may use information to perform services for us and as otherwise permitted by their contracts and applicable law.
B. Installers, Dealers, Manufacturers, and Warranty Providers
We may disclose information to:
- Licensed plumbers;
- Employees and independent contractors;
- Installation and service subcontractors;
- Equipment dealers and distributors;
- Product manufacturers;
- Water-testing providers; and
- Warranty and repair administrators.
This information may be used to fulfill orders, coordinate installations, provide service, register products, administer warranties, obtain replacement parts, and resolve customer issues.
C. Payment and Financing Providers
We may disclose transaction and application information to payment processors, banks, lenders, financing companies, fraud-prevention providers, and other parties involved in processing or financing a transaction.
A financing provider's handling of information may be governed by a separate privacy notice provided by that company.
D. Advertising and Analytics Partners
We may disclose device identifiers, cookie data, contact information, and information about interactions with our website or advertisements to advertising and analytics providers.
Depending on the applicable law and the technology involved, certain advertising disclosures may be treated as "sharing," "targeted advertising," or a "sale" of personal information. We do not sell personal information for money. Where applicable law gives you the right to opt out of targeted advertising, sharing, or sales, you may submit a request using the contact information below.
E. Legal and Safety Disclosures
We may disclose information when we reasonably believe it is necessary to:
- Comply with applicable law or legal process;
- Respond to a court order, subpoena, warrant, or governmental request;
- Investigate fraud, theft, security incidents, or illegal conduct;
- Enforce our agreements and policies;
- Protect the rights, property, health, or safety of the Company, our customers, workers, or others; or
- Establish, exercise, or defend a legal claim.
F. Business Transactions
Personal information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, transfer of ownership, or similar business transaction.
G. At Your Direction
We may disclose information when you direct us to do so, request that we coordinate with another person or company, or otherwise provide consent.
7. Payment-Card Security
We intend to use payment vendors that maintain payment-security programs appropriate to their services. Payment-card transactions may be subject to the Payment Card Industry Data Security Standard.
Although we take reasonable measures to protect payment information, no payment system or transmission method is completely secure.
We do not knowingly retain card security codes after payment authorization. Customers should not send payment-card information through unsecured communications.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These measures may include:
- Access controls;
- Password and authentication requirements;
- Secure payment-processing systems;
- Encryption where appropriate;
- Employee and contractor confidentiality requirements;
- Vendor-security reviews;
- Software updates and security monitoring;
- Secure disposal practices; and
- Incident-response procedures.
No website, storage system, payment system, or method of transmission is completely secure. We therefore cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of any account credentials and promptly notifying us of suspected unauthorized activity.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Complete transactions and provide services;
- Maintain installation, maintenance, warranty, and customer-service records;
- Comply with accounting, tax, insurance, licensing, and legal obligations;
- Resolve disputes;
- Prevent fraud;
- Enforce contracts; and
- Establish or defend legal claims.
Retention periods depend on the type of information, the nature of our relationship, legal requirements, warranty periods, and legitimate business needs.
When information is no longer reasonably necessary, we may delete, destroy, anonymize, or aggregate it, subject to applicable law and technical limitations.
10. Your Privacy Choices and Rights
Depending on where you live and subject to applicable exceptions, you may have rights concerning your personal information, including the right to:
- Request information about the personal information we collect, use, or disclose;
- Request access to or a copy of personal information;
- Request correction of inaccurate personal information;
- Request deletion of certain personal information;
- Opt out of certain marketing communications;
- Withdraw consent where processing is based on consent;
- Opt out of certain targeted advertising, sales, or sharing;
- Request portability of certain information; and
- Appeal the denial of a privacy request where required by law.
These rights do not apply in every circumstance. We may retain or use information as permitted or required by law, including for transactions, warranties, security, fraud prevention, recordkeeping, legal compliance, or legal claims.
To submit a privacy request, contact us at:
Email: contact@greatwhitewater.com
Phone: (469) 933-3814
Your request should include your name, contact information, state of residence, the nature of your request, and enough information for us to locate the relevant records.
We may verify your identity before completing a request. We may ask for additional information reasonably necessary to prevent unauthorized access or deletion. Authorized agents may submit requests where permitted by law, but we may require proof of authorization and identity verification.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
11. Oklahoma Residents and Data Breaches
We maintain procedures designed to investigate suspected security incidents and provide legally required notices.
If a security breach affects personal information belonging to Oklahoma residents, we will provide notices to affected individuals and governmental authorities when and as required by applicable Oklahoma law.
Nothing in this Privacy Policy limits any rights available to Oklahoma residents under applicable law.
12. State-Specific Privacy Rights
Some U.S. states provide residents with additional privacy rights. When a state privacy law applies to us and to your information, we will process eligible requests in accordance with that law.
State privacy laws may include exceptions based on factors such as the size of a business, annual revenue, amount of personal information processed, type of transaction, or purpose for which information is maintained.
To exercise an applicable state privacy right, use the contact information in Section 10.
13. Children's Privacy
Our website and services are intended for adults and property owners or other persons authorized to purchase home-service products.
We do not knowingly collect personal information online from children under 13. If you believe a child under 13 has provided personal information to us, contact us so we can review and, where appropriate, delete it.
14. Third-Party Websites and Services
Our website may link to third-party websites, financing providers, payment processors, review platforms, social-media services, or other services that we do not operate.
We are not responsible for the privacy, security, or content practices of third parties. Their collection and use of information are governed by their own policies. You should review those policies before providing information.
15. Reviews, Testimonials, Photographs, and Referral Programs
We may invite customers to provide reviews, testimonials, photographs, videos, or referrals. We will use this content in accordance with the permission provided and applicable law.
Information posted publicly on review websites, social-media platforms, or other public services may be visible to others and handled according to the policies of those services.
Participation in a review, testimonial, photograph, video, or referral program is voluntary unless otherwise stated in a separate written agreement.
16. Do Not Track Signals
Some browsers transmit "Do Not Track" signals. Because there is not a universally accepted standard for responding to these signals, our website may not respond to all Do Not Track signals.
Where required by applicable law, we will recognize legally required browser-based opt-out preference signals.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal obligations.
When we make changes, we will update the "Last Updated" date. Material changes may also be communicated through our website, email, or another appropriate method when required by law.
Your continued interaction with us after an updated Privacy Policy becomes effective means that the updated policy will apply to information collected after the effective date, subject to applicable law.
18. Contact Us
Questions, concerns, complaints, or privacy requests may be directed to:
Great White Water
Phone: (469) 933-3814
Email: contact@greatwhitewater.com
Website: greatwhitewater.com
This Privacy Policy is effective as of August 3, 2026. For prior versions, please contact us using the information above.